Tips to Grow a Small Business

If you are a business owner keep looking for new and innovative ways to market your business. Think more leads, prospects, customers, sales, systems and ideas to increase profits. Just pick the ones that work. Try and test then implement what works.

If you select one or two ways to grow that’s a start but once those work add some more to your strategy until you have an arsenal of about 30 different ways to grow your business. My record is 35,000 customers in less than 18 months. Duplicating my efforts may mean you have to look at marketing differently. This is what I think about growing a business quickly and easily.

Some businesses work hard to secure more business and struggle to find a successful marketing strategy that works for them.

Many business owners, reps and advertising agencies believe that the goal of marketing is to build brand. They waste money on building the brand and not securing sales. Before I became aware of this mistake I had spent over $26,000 on building brand awareness. Never again.

Everything in your business should be focused on either getting a sale, capturing a lead or procuring prospect’s names. I call this being focused on reaction marketing. There is a subtle difference between direct mail and direct response marketing. I’m talking about getting a reaction ‘result’ from every part of your marketing campaign.

Here are the 5 tips to do that:
1. Develop a powerful unique selling point (USP).
This is the #1 reason your prospect or customer will buy from you. If you don’t have one in your business, get one ASAP. Put it on your headlines of articles, websites, leaflet drops, fliers and in your reaction marketing campaigns.

2. Learn to sell.
If you know how to sell you know how to treat customers. Don’t learn about customer service from so called Gurus because most of that is wrong. All you need to know is how to sell and the customer service will come naturally.

3. Create a database for every new customer.
Become a card collector. Get their business card or name, address and contact details and store it in an excel spreadsheet. Build this list to 1,000 and it will turn your business into a profit generating machine. You will have a wild horse on your hands that needs taming.

4. Contact your data base once a week. Send either:

a) Sales promotions to up sell existing customers
b) Sales promotions to attract new customers.

Keep your name in front of your customers regularly.

Use special offers, gift cards and invitations to ‘VIP events’. Send thank you letters to customers for their loyalty and past purchases from you. Get them back to your business.

5. Create a referral program.
Don’t be afraid to ask for referrals and give away something in return. It can be as simple as giving coded coupons. For each one redeemed, the referring client receives a gift.

These strategies are a few I use in my business and are powerful ways to increase cash in the door within a few days.